Plantation Shutters from Sewell

The other day a dealer called our office, upset that she may lose a project to another company because Sewell’s plantation shutters were higher than the competitor’s bid.  She asked me to contact the homeowner direct to explain what sets a Sewell shutter apart.  The homeowner was very receptive, and the result was a sale benefiting our company, our dealer, and (ultimately) our customer.

It’s important to anticipate sticker shock when selling custom plantation shutters.  When consumers are under the impression that “a shutter is a shutter is a shutter,” they can easily shift their entire focus onto the price tag.  This will lead to them compromising quality and not receiving the full benefit an investment like plantation shutters has to offer.

Here is a copy of the email I sent:

[BEGIN EMAIL]


Good morning,

[Sewell Shutters Dealer] said there was some concern over pricing for the shutter quote we’d sent you last week.

We are definitely a high-end shutter company that produces for high end clientele.  But I think our upgraded service and product is priced within reach of most homeowners.

Some things to look at when comparing shutter companies include:

1. Is the warranty lifetime transferable?
2. Is the construction built to last using mortise and tenon connection?  Watch out for wood dowel construction!  What about the staples that connect the tilt rod to the louvers?  The shorter they are, the more likely they are to pull out of the louvers!  Make sure they are at least 5/8” long! And what prevents the louvers from losing tension over time?  Does the company expect you to tighten them with a  tension screw or do they take preventative measures such as using more expensive tension pins along with standard smooth ones?
3. Is the material solid wood or MDF (e.g. glued sawdust filled with harmful chemicals).
4. Can the shutters be produced in three to four weeks or will you wait for six?

Shutters are an investment in your home, and raise the value of the property!  Make the wisest decision you can that stays within your budget!

Thanks,

Stephen Wade

Director for Marketing

Sewell Shutters, Inc.


[END EMAIL]

Are your customers experiencing sticker shock?  Are they under the mistaken impression that a “shutter is a shutter is a shutter”?

KNOW THE FACTS! Contact Sewell Shutters today for a free e-booklet.

Ask for the real deal.  Ask for a Sewell Shutter.