Click to Client

“Most businesses could be doubling their revenues with ease… but they just don’t know how to leverage the internet to get more clients and grow their business! They waste time and money doing it the wrong way, or they just don’t understand the landscape. Either way, they are losing out.” Shama Kabani, Owner of Click-To-Client, an online marketing consulting firm, issues this wake-up call to window treatment professionals still relying on mail-outs, yellow page ads, and even television spots. Her message: the business environment has changed, and those who hope to thrive (or even just survive) in the competitive window treatments industry must adapt to meet current conditions.

Sewell Shutters, Dallas’ premier plantation shutter manufacturer, has embraced this message full-heartedly, utilizing resources such as LinkedIn (check out our plantation shutter group!), Facebook, Twitter (@sewellshutters), and Search Engine Optimization to take advantage of the inbound marketing philosophy. With more and more consumers turning to online search and internet discussion groups to make purchasing decisions, retail success will go to the companies who have a healthy web presence.

Of course, the challenge we all face is that we are not necessarily experts in online marketing and social media.  Our days are spent meeting customers and quoting blinds, draperies, and plantation shutters.  We are professionals in design and window treatment innovation.  We can discuss fabric patterns and debate wood quality.  We know how to maximize our production facilities to quickly deliver our products to our loyal customers.

What we are not gurus in is new media marketing, and if we try and tackle mastering this art on our own we’re likely to spend inordinate amounts of time in this area and our core focus will begin to slip.  There are only so many hours in a day – we need to maximize ours toward maintaining and improving our products and service.  After all, having a dominant web presence is irrelevant if our products and services are sub-par.

Therefore, if social media marketing is a foreign concept to you, seek a coach.  Without one, you will a) spend too much time figuring it out and lose your core focus and/or b) become frustrated with it and quit altogether – thereby losing out on potential sales and future growth.  A coach will guide you in the right direction.  My personal recommendation is to talk with Shama Kabani and Stephanie Cross, leading members of Click-To-Client.

Click-To-Client exists to partner with companies in expanding their web presence and generating sales. Check them out!